In October, we launched Borderless — a collaboration between SANS PATRIE/ and Sailor Jerry Spiced Rum that brought together fashion, tattoo culture, and creative community.
The campaign was built on shared values: self-expression, craftsmanship, and a mindset that rejects borders — whether creative, cultural, or geographical.
To celebrate, we took over Ruffians Barbershop in Shoreditch and transformed it into a space that felt fully us. There were live DJ sets, curated streetwear displays, fresh fades, and flash tattoos by Delphin Musquet.
The vibe was casual, loud, and collaborative — a real reflection of the energy behind the campaign.
At the heart of the collection was our limited-edition tracksuit set — a heavyweight hoodie and matching bottoms made with clean lines, premium fabric and subtle detailing. Designed for comfort but made to stand out, the pieces dropped exclusively on our site. We still have a few items left!
We also launched a national prize draw, giving fans the chance to win limited-edition Sailor Jerry x SANS PATRIE/ apparel — and two free tattoo sessions with Delphin himself, featuring original flash pieces designed just for the collab.
Thank you to everyone who showed up, shared it, wore it, or got tattooed. Here’s to more events like it.